"Ureru Eigyo" Wo Soshutsu Suru BtoB Marketing No "Gata"
Kakiuchi Ryota / [Cho]
| Points You Earn | 1% (20p) |
|---|---|
| Release Date | late July 2023 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2882848 |
|---|---|
| JAN/ISBN | 9784910286310 |
| Product Type | BOOK |
| Pages | 277 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
Description in Japanese
「売れる営業」を創出するBtoBマーケティングの「型」 / 垣内良太/〔著〕
Related Offer & Feature
Tracklisting
| 1 |
第1章 BtoBビジネスの現在地を知る
|
| 2 |
第2章 BtoBマーケティングの基本中の基本
|
| 3 |
第3章 顧客の購買行動を知る
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| 4 |
第4章 顧客の購買行動に合わせた「売り方」を考える
|
| 5 |
第5章 「売り方」を再構築する
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| 6 |
第6章 部門をつなぐコミュニケーション
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| 7 |
第7章 営業の風土改革と専任化、分業化
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| 8 |
第8章 マーケティングの目的、役割、効果
|
| 9 |
第9章 分業体制を確立するために
|
| 10 |
第10章 「成果」とはなにかを定義する
|
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