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BOOK

Dare Ga Apparel Wo Korosu No Ka (Nikkei Business Jin Bunko)

Sugihara Junichi / Cho Shimi Hara Mutsumi / Cho

800yen
(880yen Tax incl. in Japan)
Points You Earn 1% (8p)
Release Date April 2020
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-2481152
JAN/ISBN 9784532199739
Product Type BOOK
Pages 258

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description

[Machine Translation] There are no clothes to buy because they are all the same. A vicious cycle of oversupply, large unsold quantities, and bad inventory. The problem is obvious, yet no change can be made. The apparel industry shares a common denominator with other declining industries. This is a collection of the longest report on the industry, covering the entire supply chain.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

誰がアパレルを殺すのか (日経ビジネス人文庫) / 杉原淳一/著 染原睦美/著

同じような服ばかりで買いたい服がない。過剰供給→大量売れ残り→不良在庫の悪循環。問題点は明白なのに変わることができない―。アパレル業界には、他の衰退産業とも共通する病巣がある。サプライチェーンをくまなく取材した渾身のルポを文庫化。

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    Tracklisting

    1
    第1章 崩れ去る“内輪の論理”(アパレルの墓場に見た業界の病巣
    2
    中国依存で失ったモノ作りの力
    3
    「売り場の罪」を背負うSCと百貨店
    4
    「洋服好き」だけでは、やっていけない
    5
    そして、勝ち組はいなくなった)
    6
    第2章 捨て去れぬ栄光、迫る崩壊(INTERVIEW ウィメンズ・エンパワメント・イン・ファッション会長・尾原蓉子氏「変わらなければアパレル業界は滅ぶ」
    7
    ファーストリテイリング会長兼社長・柳井正氏「もう、“散弾銃商法”は通用しない」)
    8
    第3章 消費者はもう騙されない(既存勢力が恐れる米国発の破壊者
    9
    「買う」から「手放す」までネットで完結
    10
    大量生産の逆をいく「カスタマイズ」)
    11
    第4章 僕らは未来を諦めてはいない(国内ブランドだけで世界に挑む
    12
    オープン戦略で世界市場に切り拓く
    13
    服を売ることだけが商売ではない
    14
    「来年にはゴミになる」服を作らない)

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